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Author: admin
Merchant Accounts and Shopping Systems
Word Count:
467
Summary:
What to know about merchant accounts and electronic shopping systems.
Keywords:
merchant account, ecommerce, e-commerce, shopping cart
Article Body:
Congratulations! You created an impulse in a customer to buy your product, but there’s one small catch–without some way to process their credit card information, your sale is gone.
One of the best ways to capture and use customer credit card information is with a merchant account (Visa, MasterCard, American Express) that is tied to your electronic shopping system. It used to be hard to get such a merchant account but no longer. It seems like every company out there is ready to give (well, not give but sell) you a merchant account, but beware.
You will run into all kinds of deals from people trying to lease you credit card swiping equipment, too. But unless you do a ton of face-to-face business, you will never see a real credit card and that credit card swiping machine will serve you better as a doorstop. I can safely say that nearly all of my sales are done via the Internet or telephone. Every once in a while, I’ll get the odd fax order, but far and wide I have no use for a physical swiping machine. Even when I do sell products at the back of the room during my speaking engagements, I just fill out a form by hand to used later, and when possible, I bring my portable computer and capture customer information electronically to be used online later. And these days it seems I am finding more and more places have wireless networks to use so I can enter all the customer, account, and order information on the spot and submit the whole transaction online instantly. It’s as if the customer was logging into my shopping cart system from somewhere else.
When shopping for a merchant account, it is important to get firm numbers on up-front fees, monthly fees, credit card percentages, and costs per transaction, so be sure to get the merchant’s definition for a “transaction,” such as whether obtaining authorization only constitutes a transaction or whether processing a return does. All of these fees can add up, but still will seem like mere pennies when the orders start flowing in.
Another piece of advice to heed–don’t try to save a few bucks by signing up for a merchant account, even if it is free, before you choose a shopping system. The shopping system is much more important. Make sure that any merchant account you consider works well with you shopping system.
One final bit of information is that you must sign up directly with American Express to take their credit cards. You can do this online at http://www.americanexpress.com/homepage/mechant.shtml.
For more information on shopping systems and merchant accounts, go to ECommerce with Shopping Carts.
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Author: admin
Personalized Jewelry For Mothers
Word Count:
409
Summary:
Looking for a great present for your mother, the woman who gave birth to you, raised you, and was there for you every step of the way? What can you give her that she would love, and at the same time would remind her of you, and her grandchildren?
Keywords:
mothers gifts
Article Body:
Looking for a great present for your mother, the woman who gave birth to you, raised you, and was there for you every step of the way? What can you give her that she would love, and at the same time would remind her of you, and her grandchildren?
Give Mom personalized jewelry – personalized jewelry is a great gift for a Mother and it could be personalized with different things, such as a names, initials, birthstones and many other things. The best thing about it is that it can be personalized with Mother’s name, or names and initials of her kids and grandkids. This will make the piece of jewelry one of a kind, and your Mom will know that you picked the gift just for her.
Here are tips to help you find a perfect piece of personalized jewelry for your Mom. Here are our tips to help you find that perfect personalized jewelry:
- Personalized Rings. Personalized rings make great gifts for Mothers. You may get a personalized ring with Mom’s name on it, or Mom’s initials.
Or, make the ring really memorable, by choosing a ring personalized with birthstones. You may pick a ring personalized with family’s birthstones – Mom’s, Dad’s kids’ and grandkids’ birthstones, all in one ring. Every time Mom looks at the ring, she will think about her family – this personalized ring will be a very special gift, she will always treasure.
- Personalized Necklaces and Pendants. Usually personalized necklaces is something that the younger crowd wears. A necklace, personalized with the person’s first name has been a hot item a few years ago. However, these necklaces are good gifts for Moms too.
There are necklaces that say Mom or Grandma, which will also make a great gift for Mom. Or, you can have a personalized pendant made for Mom, the pendant would be personalized with Mom’s birthstone and the birthstones of her children and grandchildren. How cool is that?
- Personalized Bracelets are also very popular gifts for Mothers, and there are many to choose from. Some bracelets are personalized with Mom’s name. Others may be personalized with Mother’s and childrens names. Yet, others may have her birthstone or a combination of her and childrens’ birthstones on it, making it one of a kind bracelet just for her.
Next time when you are looking for a gift for Mom, get her a personalized piece of jewelry. You will be glad you did – she will love it!
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Title:
Author: admin
Shopping carts and online stores
Word Count:
603
Summary:
Online shopping has become part of every day life. With literally millions of stores available, today, purchases can buy almost anything over the internet. If your business is either thinking about, or in the process of, setting up an online shop, you will know that the choice of shopping cart software and online store builders can be bewildering. It is very important to choose a solution that has all the features that you require right from the start.
Keywords:
shopping cart, online shop
Article Body:
Setting up an internet shop can be very confusing and bewildering, especially if you are someone with very limited technical knowledge. With hoards and hoards of solutions available, offered by thousands upon thousands of website design companies and software developers, it is easy to choose a system that may not necessarily suit your business. Many companies have spent a lot of money on their ecommerce website solution, only to find that it does not work for their business. Unfortunately for them, this usually means a trip back to the drawing board, arguments with their developer and inevitably the need to spend more money so that the site will work in exactly the way they want to.
So what can be done to make sure that the shopping cart solution you choose is the right one for your business? First of all, you must have a clear idea of what you want to achieve from the site. Spend some time to make good notes and write down a clear and concise plan and method of operation for your site. If will help very much if you take a good look at your competitor’s websites, especially the successful ones.
Visit your competitors sites, browse through the various sections, making notes about the structure of the pages ,the site navigation and anything else of interest. Ask yourself questions as you check through the site. Are you able to quickly find the items you are searching for? Is the checkout system simple to use? These are just some of the elements you should be looking at. Compile as much information as you can, take the best constituents and combine them with your own ideas to create a well defined and structured plan of what you need. Once you have put together a well thought out site plan with all the required features, it will make up good a brief that can be worked on by a website designer.
How you go about turning your site plan into an actual website will depend on the budget you have to spend. There are many options that can be explored, from shopping cart software that will enable you to build your online store yourself through ready built, off the shelf solutions right up to completely bespoke programmed websites built from the ground up by a competent web development company.
What ever route you take, you should spend time researching the various systems and improving your knowledge so that you can make the right decision before committing yourself to spending lots of time or money on your project.
Although you can spend a small fortune getting your on line store up a running, you really don’t have to. There are simple to use systems which use tried and tested technology to get you up and running in a short period of time. Many of these systems don’t require you to have any technical knowledge either.
To take credit card payment for goods online you will have to make use of a web based payment gateway. There are many to choose from but all of the payment processing solutions make profits by charging you a percentage of the transaction fee, so you must make sure to take this into consideration when calculating you profit margins. Look for an ecommerce systems that is readily configured to use the payment gateway you choose. This way, once you have opened your merchant, account all you need do to start to take credit card payments through your website is enter your merchant account number into a web page form in your site admin.
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